You always want what you can't have.

What is it that makes something (or someone) unattainable so god damn appealing. You always want what you can’t have. Well, I do. You might try to deny it on the surface but we all know deep down it is one of the most accurate truth-facts in the history of the universe. Rewind it back to your nappy and sandpit days. You may have been the victim or you may have been the offender. Typical childhood scenario: the toy only becomes appealing when someone else is playing with it. Cue noisy tears and obnoxious screams of I WANT. Fast forward a few years to lunch at primary school. Your best friend has the sausage roll and the strawberry milk and you’ve got the shitty sandwich and apple. You promise yourself you will save your pocket money for next lunchtime. Fast forward a few years more and it’s still happening. You want her hair, her clothes, her boyfriend. Need I go on? Once something (or as aforementioned someone) seems impossible to obtain the desire scale rockets sky high. Call it the thrill of the chase, being greedy, call it whatever. It doesn’t matter what you call it, it won’t change the fact we always want what we can’t have. Does the blame lie within ourselves? Are we victims of our own form of reverse psychology (I cannot possibly have this; therefore every cell inside my being must want it)? Who knows.

 Although, what is even worse than that all consuming feeling of desire is when you do obtain that object of longing and you don’t want it anymore. It’s almost as if you flick a switch inside your head that repels you from what you once truly and whole-heartedly desired.

You could put it down to that longing to reach the impossible or obtain the unobtainable. Once it’s reached (or obtained) the novelty is quick to wear off. It mustn’t be as good as you once imagined, you argue with yourself, if it was that easy to get.

Human nature is a funny thing.